Logo & Branding

Overview

Trillium is a new school for female HEMA (Historical European Martial Arts) fencing students in Ontario. Trillium aims to fill a void in the HEMA world by creating a school that feels welcoming and inclusive to women.

Challenge

Create a brand that feels sporty, welcoming, and appealing to women. Create a distinct trillium flower icon.

Solution

Logo

I created a unique and striking trillium icon that included a subtle nod to swords in the leave shapes. The wordmark typography was carefully selected to reference the black letter found in historical training manuscripts while still being modern, legible, and welcoming. 

Color Palette

Pink and green with supporting colors were picked to feel feminine, fresh, and welcoming. 

Extras

Patterns and hand-drawn illustrations were created as additional visual elements to help round out the branding and provide extra visual interest in graphics. 

Skills Developed

• Client communication
• Brand development
• Illustration