2019 Apparel & Accessories Catalogs | Browning

Challenge

Design Browning Apparel and Accessories B2B catalogs for Spring and Fall 2019. Browning had updated their brand standards which necessitated us to update the typography and layout of our previous years' catalogs. We also required new lifestyle photography for these seasons. 

Solution

I spearheaded the layout re-design and typography treatment to fit the new guidelines and provide clear visual hierarchy for the sales teams' needs. I assisted in planning, execution, and art direction of photoshoots both on location and in-studio to create brand-appropriate photo assets. Collaborated with team members to select photos that fit the product story. To further unify photography within the catalog and across digital channels, I created a photo-treatment to be applied uniformly to the photos. 

Project Responsibilities

• Typography
• Layout design
• Product illustrations
• Photo art direction
• Photo editing

Other Team Members

Creative Director: Chatham Baker. Photographer: Alex O'brien. Graphic Designer: Elyse Todd