Packaging & Product | Hooey Seat Cover

Hooey is a lifestyle brand for modern western apparel.

Challenge

Design an automotive seat cover, steering wheel cover and packaging.

Solution

Product: 
Since this is Hooey's first foray into the automotive market, the product design was brand forward with a quality embroidered logo and subtle two-toned paneling.

Packaging:
Reinterpreting Hooey's current hat hangtags, this custom box was designed to be brand heavy and stand out on the shelf.

Project Responsibilities

• Product design
• Packaging design