Packaging & Product | Hooey Seat Cover
Hooey is a lifestyle brand for modern western apparel.
Design an automotive seat cover, steering wheel cover and packaging.
Since this is Hooey's first foray into the automotive market, the product design was brand forward with a quality embroidered logo and subtle two-toned paneling.
Reinterpreting Hooey's current hat hangtags, this custom box was designed to be brand heavy and stand out on the shelf.
- Product design
- Packaging design