Logo, Packaging, Marketing | Mold Press

Overview

The Mold Press is a vacuform machine that is groundbreaking for the crafting industry. This program was a big deal for our company and it was very important to create cohesive and eye-catching packaging. 

Solution

Logo

When I took on this project another design had created a logo for the collection. As we tried to implement the logo onto packaging we discovered that it was not translating well across all applications. Specifically, the two colors and gradient were not suitable for when the logo needed to be placed over a colored background. During this time we also had a product name change. I pushed the 3D aspect of the previous design to create a subtle extruded effect that could be easily used in color, and black and white.

Packaging

The main goal for packaging was to show the versatility of what can be created with this tool. Because there is so much that can be done with plastic molds we felt it was important to show the customer a variety of creative project ideas.

The whole collection was designed to create a cohesive look across all packages so a consumer could easily see which items work with the main tool.

Some challenges faced: 

• We did not have an actual sample of the product to photograph so I had to integrate real photography with 3D renderings for packaging in order to hit ship dates.
• This project was very important to the Creative Director and the CEO so a lot of revisions were made throughout the process. This helped me to become more patient and learn how to work quickly while not sacrificing quality.

Marketing

Designed to engage the customer and show the fun projects possible with the tool.

Skills Developed

• Photoshopping
• Word mark design
• Patience
• Project management
• Clear communication