Eyewear Product, Packaging, Catalog | Huk

Huk Performance Fishing seeks to appeal to all types of anglers with high-performance apparel and accessories. 

Challenge

Create a line of polarized fishing eyewear for Huk Performance Fishing. Including product, glasses case, retainer leash, packaging, and catalog. The polarized eyewear needed to be functional for anglers targeting the mid-tier of the market with a few higher-tier styles. A b2b catalog was also required to sell the product.  

Solution

Product:
Within the mid-tier product line, I worked with a product developer to modify OEM glasses to better fit our needs so we had a group of performance fishing styles and a group of lifestyle eyewear. I specified logo badging, selected colors, materials and finishes for frames and polarized lenses. 

For our top-tier sunglasses, I specified logo badging, selected colors, materials and finishes for frames and polarized lenses. I also designed a vertical opening case that has straps to attach to a pole of a fishing boat for convienent storage.

Packaging:
For the top-tier glasses, I created a dieline for a notched box that provides visual interest as well as an obvious place to open the box. Huk’s Subphantis camo on the exterior recalls its use on the glasses.

Catalog:
I created layout based on Huk brand guidelines, created photo-real product renders and designed eyewear specific icons to fit into Huk’s icon set.

Project Responsibilities

• Product design
• Packaging design
• Photography art direction
• Layout and catalog design
• Collaborate with product developer and creative director