Logo & Branding | RollFare

Sydney – Graphic Design

Overview

A local group of friends wanted to create a podcast to broadcast their D&D campaign playthroughs and create a space to share their love of RPGs. They hired me and my husband to create a logo, branding guide, podcast cover art, and a few extras. We helped them discover their brand voice and worked together to understand how we could create a visual language that would communicate with their audience.

Solution

Together we decided upon a medieval inspiration and the clients specifically loved the idea of filigree.

Logo

Leaning into heraldry iconography I drew filigree around a stylized D20 contained in the shape of a shield. In addition to the main logo with the D20, I created a Monogram version with the podcast initials once more surrounded by filigree.

Extras

During logo exploration we had a dragon sketch that resonated with some of the clients. While it wasn't what they wanted for the logo, we decided it would be a great icon that could be used on merch or as an embroidered patch.

Patterns were created to add some texture and visual interest where needed. It was a fun challenge to create icons of dice that fit with the logo while still being recognizable

Some challenges faced:

  • One of the clients was a backseat designer (with no training) which challenged us to explain and educate our clients more than usual about design principles and the psychology of design.

Skills Developed

  • Client communication
  • Brand development