Logo & Branding | RollFare
Sydney – Graphic Design
A local group of friends wanted to create a podcast to broadcast their D&D campaign playthroughs and create a space to share their love of RPGs. They hired me and my husband to create a logo, branding guide, podcast cover art, and a few extras. We helped them discover their brand voice and worked together to understand how we could create a visual language that would communicate with their audience.
Together we decided upon a medieval inspiration and the clients specifically loved the idea of filigree.
Leaning into heraldry iconography I drew filigree around a stylized D20 contained in the shape of a shield. In addition to the main logo with the D20, I created a Monogram version with the podcast initials and incorporating more custom filigree.
During logo exploration we had a dragon sketch that resonated with some of the clients. While it wasn't what they wanted for the logo, we decided it would be a great icon that could be used on merch.
Patterns were created to add some texture and visual interest where needed. It was a fun challenge to create icons of dice that fit with the logo while still being recognizable
- Client communication
- Brand development