Branding Exercise | Sage + Juniper

Sydney – Graphic Design


I was craving an exercise to stretch my web design skills so I created a prompt for myself: 

Create branding for a fictional self-care company. Apply branding to a website landing page and an email advertisement.


I jotted down words that described the company's aesthetic and values to get a feel for appropriate font, color, and graphic choices.

  • warm
  • retro
  • natural
  • organic
  • body positive

Utilize brush strokes, hand written fonts, paper textures, and abstract shapes to create a logo and branding that embodies the above.

Skills Developed

  • Logo design
  • Color
  • Layout design