Branding Exercise | Sage + Juniper
I was craving an exercise to stretch my web design skills so I created a prompt for myself:
Create branding for a fictional self-care company. Apply branding to a website landing page and an email advertisement.
I jotted down words that described the company's aesthetic and values to get a feel for appropriate font, color, and graphic choices.
- body positive
Utilize brush strokes, hand written fonts, paper textures, and abstract shapes to create a logo and branding that embodies the above.
- Logo design
- Layout design