Branding Exercise | Sage + Juniper

Overview

I was craving an exercise to stretch my web design skills so I created a prompt for myself: 

Create branding for a fictional self-care company. Apply branding to a website landing page and an email advertisement.

Solution

I jotted down words that described the company's aesthetic and values to get a feel for appropriate font, color, and graphic choices.

• warm
• retro
• natural
• organic
• body positive

Utilize brush strokes, hand written fonts, paper textures, and abstract shapes to create a logo and branding that embodies the above.

Skills Developed

• Logo design
• Color
• Layout design